A pioneer in taste innovation, SweeTARTS delivers delightfully sweet and delicately tart in an array of colorful candy creations. SweeTARTS unleashes its magic by compressing this one of a kind taste into delicious, bite-sized candies. Sold in its signature roll, SweeTARTS can be chewed to a yummy crumble or dissolved to savor the tantalizingly tangy sensation that has become a sentimental favorite.